The power of blogging is endless. This sentiment is especially true for Photo Retouching small businesses. SMEs usually do not have the financial support of major companies that can provide an endless stream of compelling video and podcast content. The company blog has one overall goal that leads to increased revenue. It's about creating energy in what I call "TAR". This is a concept I wrote on my blog before, and TAR stands for Trust, Authority, and Reputation. Once these Photo Retouching three factors are established, the ROI of a blogging effort will far exceed the ROI of a paid marketing campaign.
Unfortunately, companies and digital marketing agencies haven't Photo Retouching been able to experience the true power of blogging. They are non-believers who don't understand that blogging is the ultimate builder of TAR, or believe it, but always struggle to find the perfect writer. Companies can procure blog writers in three ways: digital marketing agencies, freelancers, or in-house. A typical digital marketing agency has a few in-house writers who may need to blog on a variety of unrelated subjects. The results are never optimal here. advertisement Continue reading below Consider creating content for financial clients in one moment, a pet supplies company in the next, and then an aftermarket automotive accessories business. Unless the writer is magically skilled and passionate about all these subjects, this quickly causes burnout. 17 non-negotiable skills for blog writers in any business Photo Retouching Searching is much easier when looking for a freelancer or in-house writer. Search numerous websites and place job ads.
However, there are some problems with this situation. advertisement Continue reading below Reputable freelancers and dedicated in-house bloggers can be expensive. Also, unlike most agency situations, bloggers may not have SEO professionals to enhance their work. How about the editor? Most freelancers do not have an editor. These issues have helped me develop a Photo Retouching business model for my agency that relies on freelance bloggers with different passions. I basically find a writer and tailor it to my client. Clients receive triple the value not only to acquire skilled writers in the industry / niche, but also to get all the SEO extensions and their own 7-tier editing process.
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