All marketing materials go through a rigorous review process. A potential problem that agencies run into is how different companies, and even different reviewers within the same company, interpret FDA guidelines. A process or approach to text ads that works for one client may not work for another. As a best practice, working alongside legal and regulatory teams to ensure you understand their internal processes while helping educate them on the specific channel you are managing can help
make the process as smooth as possible. Working with Engines Launching a new pharma SEM campaign is hard enough when you have to navigate legal and regulatory jewelry retouching service hurdles, but there are additional steps that need to be taken with search engines as well. Unfortunately, you can't just set up a new campaign and launch it immediately. When flagged as a pharmaceutical brand, the website to which the traffic is directed must be internally whitelisted at the engine level to be eligible for a campaign to go live.
Without this, the ads will be immediately refused. Fortunately, Bing and Google have dedicated teams who fully understand pharmaceutical rules and regulations. Like other industries, expense is a factor in getting dedicated support. In some cases, small pharma start-ups with little or no historical spend will need to use the AdWords hotline to launch their campaigns. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.